Recent research to help advertisers with their marketing strategy, media planning and decision-making.
Print vs. Digital – It’s Not Black and White
How Do You Decide on Traditional vs. Digital Advertising? This is a question I get from my clients on a regular basis. On the one hand, digital is all we hear about. Facebook. Google. Bing (yes, even Bing). There’s no buzz for magazine advertising, certainly none for newspapers and only a little for broadcast. Yet [...]