| Maximizing Client Dollars - Aurora Pharmacies
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Background
Aurora Pharmacies consists of a group of approximately 45 traditional retail stores in Wisconsin, with about another 100 captive pharmacies in local supermarkets.
Objective
Develop store traffic for the traditional stores, develop awareness for a wide variety of services and product selections in the stores and increase sales of Aurora Pharmacy private label products.
Secondary objective: To utilize manufacturer’s co-op dollars to offset some advertising costs.
Strategy
Monthly insertions in newspapers and through Advo ShopWise products.
Creative
CGI creates all the monthly themes and handles design, copy, photography and production for all elements. We work with manufacturers to secure appropriate artwork, we review media opportunities with Advo and with Aurora Pharmacy’s advertising agency.
Real Results
Created consistent store traffic, customer loyalty and increased front-end sales.
Improved store image while creating more competitive pricing strategy.
Realized higher consumer satisfaction with product offerings and pricing.
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